In which stage of product development does the company have a good indication of how the product will be received?
A)Product screening
B)Concept development
C)Product design
D)Test marketing

Question

Quizplus · Accepted Answer

Test marketing a product can provide a good indication of how the product will be received when it is in the market, but this stage can also be expensive, time consuming, and open to competitive sabotage.

In Which Stage of Product Development Does the Company Have