A company using intermediaries in the host-country is likely to have a presence there.

Question

Quizplus · Accepted Answer

A company using intermediaries in the host-country is likely to have a presence there, in the form of a sales office, at the lowest level of direct international involvement, or in the form of a wholly-owned subsidiary, at the highest level of direct international involvement. In contrast, a company that uses intermediaries in its own home-country are unlikely to be involved in managing the marketing mix in the country where the target market is located.

A Company Using Intermediaries in the Host-Country Is Likely to Have