The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.

Name: The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.
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The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.

The Decision of Whether or Not to Standardize Is Most