When encoding the message, the source determines if the ____ of consumers in the international target market are different from those in the home-country target market.

Question

Quizplus · Accepted Answer

When encoding the message, the source determines if the attitudes, interests, and motivations of consumers in the international target market are different from those in the home-country target market. Media issues affect the choice of channel not the encoding process. Demographic variables, such as income, are only important to the encoding process if they affect attitudes, interests, and motivations.

When Encoding the Message, the Source Determines If the ____