On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song. At the end of the ad, the advertisement wished Chinese consumers a happy new Year from the Phillip Morris companies. What type of advertising does this represent?

Question

Quizplus · Accepted Answer

Corporate advertising is used to promote the company behind the different brands. The text uses the Marlboro example to illustrate this concept.

On Chinese New Year, Phillip Morris Ran an Ad That