What is true about trade shows and exhibits?

Question

Quizplus · Accepted Answer

Trade shows and exhibits constitute a proven promotional tool capable of having a positive direct impact on sales. Unlike some promotions that can be used for both the trade and consumers (e.g., sweepstakes, contests, and price deals), trade shows are not designed with the end consumer in mind. Because governments are interested in promoting business from their country, they often help companies from their countries to participate in trade shows. The U.S. government, for example, frequently shares the cost of international exhibits by sponsoring a national pavilion at the different fairs.

What Is True About Trade Shows and Exhibits