An international company must react to changes in the competitive environment, in the political and legal environment, and in the economic and financial environment, by changing its pricing strategies accordingly.

Question

Quizplus · Accepted Answer

Pricing decisions are affected by all the external elements in a company's international environment. An international company must react effectively to changes in the competitive environment, in the political and legal environment, and in the economic and financial environment. This appears in the "Environment-Related Challenges and Pricing Decisions" section (16-2).

An International Company Must React to Changes in the Competitive