Which format works particularly well for firms that have global brands as well as local brands?
A)International division structure
B)Worldwide regional division structure
C)Product division structure
D)Matrix structure

Question

Quizplus · Accepted Answer

In a matrix structure, two dimensions are integrated such that each operational unit reports to both region/country managers and product managers. This type of format works particularly well for firms that have global brands as well as local brands; such companies need to coordinate marketing activities worldwide involving the global brand,and need to focus on the local market for the local brand.

Which Format Works Particularly Well for Firms That Have Global