Which of the following examples illustrates the "Long Tail" phenomenon?
A) Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.
B) The number of blockbuster "winner take all" video titles is declining.
C) Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.
D) The average blog has a readership of slightly more than 1.

Question

Quizplus · Accepted Answer

The "Long Tail" phenomenon refers to the idea that selling a large number of niche products can be just as profitable or more profitable than selling a small number of popular products. The fact that over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone indicates that they are successful at offering a wide range of niche content to satisfy diverse customer preferences.

Which of the Following Examples Illustrates the "Long Tail" Phenomenon