Firms entering a market via a ________ must bear all the costs and risks associated with the venture.

Name: Firms entering a market via a ________ must bear all the costs and risks associated with the venture.
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Establishing a wholly owned subsidiary is generally the most costly method of serving a foreign market from a capital investment standpoint. Firms doing this must bear the full capital costs and risks of setting up overseas operations.

Firms Entering a Market Via a ________ Must Bear All