If a firm is trying to enter a market where there are already well-established companies, and where global competitors are also interested in establishing a presence, the firm should choose
A) a franchise.
B) a greenfield investment.
C) a joint venture.
D) an acquisition.

Question

Quizplus · Accepted Answer

If the firm is seeking to enter a market where there are already well-established incumbent enterprises, and where global competitors are also interested in establishing a presence, it may pay the firm to enter via an acquisition.

If a Firm Is Trying to Enter a Market Where