Managing an alliance successfully requires building interpersonal relationships between the firms' managers. This is sometimes referred to as
A) relational capital.
B) relational assets.
C) operational assets.
D) venture capital.

Question

Quizplus · Accepted Answer

Managing an alliance successfully requires building interpersonal relationships between the firms' managers, or what is sometimes referred to as relational capital.

Managing an Alliance Successfully Requires Building Interpersonal Relationships Between the Firms