The view of an organization that is held by both employees and outsiders is called the organization's _______.
A)brand
B)PR profile
C)Label
D)projection

Question

Quizplus · Accepted Answer

A brand is the overall perception and image of an organization that is held by both internal and external stakeholders. It encompasses the organization's values, reputation, and identity, and is often communicated through its visual and verbal messaging. Both employees and outsiders contribute to shaping the brand through their interactions and experiences with the organization. Choices B, C, and D are not accurate descriptions of the organization's overall view held by both employees and outsiders.

The View of an Organization That Is Held by Both