Craftmaples, a chain of handicraft stores, was established with the purpose of preserving traditional handicrafts. The company's strategic purpose is clear to all its employees, and all of them work toward achieving the same purpose. This scenario best illustrates Craftmaples's _____.

Question

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The scenario describes Craftmaples's purpose, which is the company's mission. A value proposition refers to the unique benefit that a company provides to its customers. Power position and organizational structure are not relevant to the scenario.

Craftmaples, a Chain of Handicraft Stores, Was Established with the Purpose