SkinDerma, a popular skincare company, apologized to all its customers when a large number of its products were tested positive for banned substances. It failed to take any further action as against the expectations of its customers. This is an example of a(n) _____.

Question

Quizplus · Accepted Answer

SkinDerma's apology was a defensive strategy, as it did not take any further action to remedy the situation. A proactive strategy would have involved SkinDerma taking steps to address the issue before it was discovered by regulators or customers. A comprehensive strategy would have involved a thorough examination of the product line and processes to prevent similar issues from happening in the future. An accommodative strategy would have involved SkinDerma taking responsibility for the issue and working with customers to find a satisfactory solution.

SkinDerma, a Popular Skincare Company, Apologized to All Its Customers