Emerald Inc. is a manufacturer of cosmetics that focuses on delivering high-quality products to its customers. As Emerald is aware of the side effects of parabens on skin and hair, it uses organic preservatives in its cosmetic products. All the cosmetic products that it manufactures are free of parabens. In this way, the company ensures that the usage of its products does not cause allergy to any of its customers. Which of the following social responsiveness strategies is Emerald using in this scenario?

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Emerald Inc. is using a proactive strategy by anticipating the potential harm that parabens can cause to its customers' skin and hair and eliminating them from its products. This approach goes beyond just complying with regulations and laws, as the company is taking voluntary measures to ensure the safety and satisfaction of its customers.