BlinkDream has four strategic business units (SBUs)-accommodation, insurance, music, and publishing. Its publishing unit has always made large profits and holds a large market share in its slow-growing market. In the context of the BCG matrix, which of the following categories of SBUs best describes the publishing unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs

Question

Quizplus · Accepted Answer

The publishing unit is in the Cash Cow category because it has a large market share in a slow-growing market and generates large profits. Cash cows are SBUs that have a high market share in a low-growth market and generate a lot of cash for the company.

BlinkDream Has Four Strategic Business Units (SBUs)-Accommodation, Insurance, Music, and Publishing