Stenikson has three strategic business units (SBUs)-video games, fashion, and electronics. The company is planning to invest more money into its video games unit because it is a fast-growing market, even though the company has a very small share in the market. In the context of the BCG matrix, which of the following categories of SBUs best describes the video games unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs

Question

Quizplus · Accepted Answer

The video games unit is in a fast-growing market but has a small market share, which categorizes it as a "Question mark" in the BCG matrix.

Stenikson Has Three Strategic Business Units (SBUs)-Video Games, Fashion, and Electronics