Andersen Major has five strategic business units (SBUs)-technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best describes the food and beverage unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs

Question

Quizplus · Accepted Answer

The food and beverage SBU is described as having a small share in a rapidly growing sector, indicating that it is a question mark in the BCG matrix. Question marks are SBUs with low market share in high-growth markets, and they require significant investment to grow market share and become stars.

Andersen Major Has Five Strategic Business Units (SBUs)-Technology, Fashion, Food