Bennyson Corp. has five strategic business units (SBUs)-information technology, construction, education, consumer products, and energy. Its energy unit has a large market share in the industry and generates the majority of its profits. Bennyson is also considering investing more funds into the unit as the industry has been rapidly growing. In the context of the BCG matrix, which of the following categories of SBUs best describes the energy unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs

Question

Quizplus · Accepted Answer

The energy unit is described as having a large market share and operating in a rapidly growing industry, which aligns with the characteristics of a "Star" in the BCG matrix.