Keplem has a business unit in the insurance sector. The insurance sector is a slow-growing industry, and Keplem does not have a large market share in the industry. In the context of the BCG matrix, which of the following categories of SBUs best describes Keplem's business unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs

Question

Quizplus · Accepted Answer

The insurance sector is a slow-growing industry, and Keplem does not have a large market share in the industry. This indicates that the business unit is not a star or cash cow. Additionally, the lack of market share suggests that the business unit is not a question mark, as question marks have the potential for growth and market share. Therefore, the best category to describe Keplem's business unit is dogs, which are SBUs with a low market share in a low-growth industry.

Keplem Has a Business Unit in the Insurance Sector