In the context of the BCG matrix, which of the following businesses would be classified as a dog?
A) Ultimo Phone, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) Brain Cash, a finance company that is struggling for market share in a fast-growing industry
C) Cleep Sweep, a detergent company that has been earning steady profits in a slow-growing industry
D) Bigs Steel, a metal manufacturer that has negligible market share in a slow-growing industry

Question

Quizplus · Accepted Answer

Dogs are businesses that have low market share in a slow-growing industry, resulting in low potential for growth and profitability. Bigs Steel, a metal manufacturer with negligible market share in a slow-growing industry, fits this description and would be classified as a dog according to the BCG matrix.

In the Context of the BCG Matrix, Which of the Following