In the context of the Boston Consulting Group (BCG) matrix, unlike cash cows, dogs have:
A) a large share of a fast-growing market.
B) a small share of a slow-growing market.
C) a large share of a slow-growing market.
D) a small share of a fast-growing market.

Question

Quizplus · Accepted Answer

Dogs are products or services that have a small market share in a slow-growing market. They are not generating significant profits, and their potential for growth is limited. Companies may choose to divest or discontinue dogs if they are not able to turn them into more profitable products.

In the Context of the Boston Consulting Group (BCG) Matrix