Which of the following best defines cash cows in the BCG matrix?
A) They are the companies that have a large share of a fast-growing market.
B) They are the companies that have a small share of a fast-growing market.
C) They are the companies that have a large share of a slow-growing market.
D) They are the companies that have a small share of a slow-growing market.

Question

Quizplus · Accepted Answer

Cash cows are companies that have a large share of a slow-growing market. They may not have much growth potential left, but they generate significant profits that can be used to support other businesses or invest in new opportunities.

Which of the Following Best Defines Cash Cows in the BCG