JDB Cars has launched a new range of premium cars in Lakamba. The citizens of Lakamba are extremely wealthy and often spend a lot of their earnings on premium cars and houses. In this scenario, the company is most likely using a(n) _____.
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy

Question

Quizplus · Accepted Answer

The company is using a focus strategy, which involves targeting a specific market segment with specialized products/services. In this case, JDB Cars is targeting the wealthy citizens of Lakamba with its new range of premium cars.

JDB Cars Has Launched a New Range of Premium Cars