Renee Farm grows genetically modified fruits and vegetables by using nutrient enriched soil and chemically enhanced fertilizers. Its products are extremely popular among health conscious individuals who believe that natural fruits and vegetables do not have adequate amount of nutrients. Renee Farm's products are popular even though their market is very niche. In the context of industry-level strategy, Renee Farm is most likely using a(n) _____.
A) diversification strategy
B) focus strategy
C) divestment strategy
D) adaptive strategy

Question

Quizplus · Accepted Answer

Renee Farm is using a focus strategy by catering to a niche market (health conscious individuals who seek nutrient-enriched fruits and vegetables). They are not diversifying their products or divesting from any business. They also do not appear to be adapting to any changes in the industry, as they are still using the same methods to grow their products.

Renee Farm Grows Genetically Modified Fruits and Vegetables by Using