Sam is a fashion designer for Flix, an apparel store. He usually goes beyond his primary role of designing clothes to suggesting marketing strategies to the marketing team. This gesture is well appreciated by his supervisor as the company sees an increase in the number of its customers. As a result, the supervisor rewards Sam with a bonus for his good performance. Which of the following theories of motivation does Sam's manager use in this scenario?

Question

Quizplus · Accepted Answer

Sam's manager is using the reinforcement theory of motivation by rewarding his behavior of suggesting marketing strategies that have led to an increase in customers. This positive reinforcement will motivate Sam to continue to suggest innovative ideas and contribute to the company's success.

Sam Is a Fashion Designer for Flix, an Apparel Store