Sumptuous Supermarket has large amounts of data about its customers. To understand customer buying behavior, the company uses a process that automatically discovers connections in the collected data. Through this process, the company learns that people who buy carbonated drinks, typically also buy a pack of salted snacks. As a result, the manager of the supermarket places carbonated drinks near the shelf with chips and pretzels. In this scenario, Sumptuous Supermarket has most likely used _____.
A) data integration
B) data mining
C) bar coding
D) radio frequency tagging

Question

Quizplus · Accepted Answer

Sumptuous Supermarket has most likely used data mining to discover the connection between carbonated drinks and salted snacks purchases. Data integration, barcoding, and radio frequency tagging are not explicitly mentioned or required for this process.

Sumptuous Supermarket Has Large Amounts of Data About Its Customers