ATT Supermarket has collected a large amount of data regarding its customers. To understand customer purchase behavior, the company uses a process that automatically identifies correlations in the collected data. Through this process, the company learns that people who wait for more than 10 minutes in the billing queue, tend to remove a few items from their shopping cart. Consequently, this leads to reduced sales. The manager of the supermarket decides to install five more billing counters, which could reduce the estimated wait time by a considerable amount. In this scenario, ATT Supermarket has most likely used _____ to process information.
A) data mining
B) data integration
C) bar coding
D) radio frequency tagging

Question

Quizplus · Accepted Answer

The process of automatically identifying correlations in the collected data is known as data mining. In this scenario, ATT Supermarket has used data mining to understand customer purchase behavior and identify the correlation between wait times in the billing queue and reduced sales. This has led to the decision to install more billing counters to reduce wait times and increase sales. Data integration, bar coding, and radio frequency tagging are not directly relevant to this scenario.

ATT Supermarket Has Collected a Large Amount of Data Regarding