KST Mart retains large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.
A) data integration
B) data mining
C) bar coding
D) radio frequency tagging

Question

Quizplus · Accepted Answer

KST Mart has used data mining to analyze customer behavior patterns and identify a correlation between the purchase of bread and butter. Data integration refers to the process of consolidating data from different sources, while barcoding and radio frequency tagging are technologies used for tracking inventory and products.

KST Mart Retains Large Amounts of Customer Data