When ABC Manufacturing focuses on offering products that are unique compared to competitors' products,they are focusing on a(n)_________ strategy.
A) integrated
B) cost leadership
C) differentiation
D) diversification

Question

Quizplus · Accepted Answer

Differentiation strategy focuses on offering products or services that are unique and different from those offered by competitors. This strategy may allow a company to charge higher prices and develop brand loyalty among customers who value these unique features.

When ABC Manufacturing Focuses on Offering Products That Are Unique