A strategic position within an industry relying upon low cost for a market segment would be called a:
A) focused price leadership strategy.
B) focused differentiation strategy.
C) focused cost leadership strategy.
D) differentiation strategy.

Question

Quizplus · Accepted Answer

A strategic position within an industry relying upon low cost for a market segment would be called a focused cost leadership strategy. This means that the company is focusing on offering the lowest cost within a specific segment of the market, rather than trying to compete on overall cost or differentiation. This can be an effective way to gain a foothold in a market and build a competitive advantage, as long as the company is able to maintain its low cost position over time.

A Strategic Position Within an Industry Relying Upon Low Cost