As it evolves from a credit-card company to one with greater emphasis on electronic payments,Visa is launching its first major rebranding campaign in 20 years.The company's new promotional slogan is "Life Takes Visa." Through the use of this slogan,Visa shows how much it wants to become an integral part of its customers' everyday lives.Which type of orientation is Visa using?
A)market
B)sales
C)product
D)societal

Question

Quizplus · Accepted Answer

A market-oriented philosophy is based on consumers' wants and needs,and the organization will focus its activities on satisfying these customers by listening to them and revising strategies as necessary.

As It Evolves from a Credit-Card Company to One with Greater