Levi Strauss has developed the Naturals line of jeans that do not use any chemical dyes to colour the pants.Consumers like the look of the jeans,and Levi's use of all-natural dyes is good for the environment.The production of the Naturals line would be consistent with which type of orientation?

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Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals' and society's long-term best interests.

Levi Strauss Has Developed the Naturals Line of Jeans That