One of the reasons given for the decline of the passenger rail industry is that the industry defined its mission as trains and not as transportation sources.What did the railroad industry fail to do?
A)define its mission in terms of the benefits its customers seek
B)convince airline and car passengers to switch to rail
C)realize "customers only want what they know"
D)have a sales orientation

Question

Quizplus · Accepted Answer

A market-oriented firm defines its business in terms of the benefits its customers seek.Because of the limited way the railroad industry defined its business,it missed an opportunity to define itself in terms of the benefits customers were seeking.

One of the Reasons Given for the Decline of the Passenger