A target market is best characterized by which of the following statements?
A) Target markets will remain stable over time, considering economic climates.
B) Target markets change over time as consumers drop in or out of the market, and as tastes change.
C) Target markets are not strongly affected by changes in the external environment.
D) Target markets cannot be specifically defined according to age, income, or location because these factors are continually changing.
Correct Answer:
Verified
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