A planning manager visiting a company's health and beauty aids division discovers the division has no effective method for allocating resources,nor for evaluating actual results against planned results.What is the planning manger likely to suggest the division prepare?

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A marketing audit is a thorough,systematic,periodic evaluation of the objectives,strategies,structure,and performance of the marketing organization.A marketing audit will evaluate the past,present,and future performance of all aspects of the marketing department.

A Planning Manager Visiting a Company's Health and Beauty Aids