What is the term for the process of gauging the extent to which marketing objectives have been achieved during a specified time period?

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Quizplus · Accepted Answer

The term for the process of gauging the extent to which marketing objectives have been achieved during a specified time period is evaluation. This involves analyzing the results of marketing campaigns and initiatives against predetermined goals and metrics, and making adjustments as necessary to improve performance. Choice A (implementation) refers to the process of putting marketing plans into action, choice B (control) refers to the ongoing monitoring and adjustment of marketing activities to ensure they align with goals and objectives, and choice C (heuristic measurement) is not a commonly used term in marketing and does not accurately describe the process of evaluating marketing performance.

What Is the Term for the Process of Gauging the Extent