Which of the following provides the mechanism for evaluating marketing results in light of the marketing plan's goals and for correcting actions that do not help the marketing organization reach these objectives within the budget guidelines?

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Control is the process of evaluating marketing results in light of the marketing plan's goals and for correcting actions that do not help the marketing organization reach these objectives within the budget guidelines. It involves setting up metrics to measure performance, comparing actual results against planned outcomes, identifying deviations from the plan, and taking corrective actions to ensure that the marketing objectives are achieved. Implementation involves carrying out the marketing plan, budgeting involves allocating resources to different marketing activities, and planning involves setting marketing objectives and strategies.

Which of the Following Provides the Mechanism for Evaluating Marketing