SoBe nutritional beverages use twin lizards on every bottle and in all promotion efforts. SoBe even sponsors its own Team Lizard made up of skateboarders, mountain bike riders, and inline skaters. The lizard is used to remind consumers of the product and its benefits. To which of the four Ps does this strategy relate?

Question

Quizplus · Accepted Answer

The use of twin lizards on every bottle, in all promotion efforts, and even sponsoring its own Team Lizard relates to the promotion aspect of the four Ps of marketing. The lizard is used as a visual cue to remind consumers of the product and its benefits, which is a promotional strategy to increase brand awareness and sales.

SoBe Nutritional Beverages Use Twin Lizards on Every Bottle and in All