The determination of the Australian wine industry to exercise control over the winemaking process was perceived as revolutionary. The Australian wine industry's continuing relentless quest for quality improvement established Australian wine as a market leader. What does this unique two-decade quest's superior quality give Australian wine?

Question

Quizplus · Accepted Answer

The two-decade quest for quality improvement has given the Australian wine industry a sustainable competitive advantage, which means they are able to maintain their superiority in the market for a prolonged period of time.

The Determination of the Australian Wine Industry to Exercise Control