To help understand why attendance at the team's games was so poor, the Toronto Blue Jays used marketing research to gather factual information. The organization used in-game surveys and end-of-season surveys of ticket holders. The gathering of factual statements is an example of marketing research in which of its roles?
A)historical
B)descriptive
C)predictive
D)normative

Question

Quizplus · Accepted Answer

Descriptive research is used to gather factual information to describe a current situation or phenomena. In this case, the Blue Jays used marketing research to gather factual information about attendance at their games.

To Help Understand Why Attendance at the Team's Games Was