What is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management?
A)data collection
B)artificial intelligence
C)decision support
D)marketing research

Question

Quizplus · Accepted Answer

The process described is that of marketing research, which involves planning, collecting, and analyzing data relevant to marketing decision making, and then communicating the results of this analysis to management. Choices A, B, and C are not the best choices as they do not accurately describe the entire process, but rather only part of it (e.g. data collection or decision support).

What Is the Process of Planning, Collecting, and Analyzing Data