Stair Specialist,Inc.builds customized circular staircases for homes in Vancouver.Its sales have plateaued.Nothing it does seems to change its sales picture.Its owner has asked you to advise the company on what it should do to increase its sales.Which of the following is an example of primary data that could be used for examining this marketing research problem?
A)a survey of new home buyers in southern British Columbia
B)an article in a construction trade journal predicting fewer housing starts during the next decade
C)industry predictions that the number of new homes built in the West will increase by 15 percent
D)information from the Vancouver Yellow Pages showing the number of building contractors has declined over the past five years

Question

Quizplus · Accepted Answer

Information collected for the first time for the purpose of solving a particular problem under investigation is called primary data.Only the survey is primary research.