Mel and Mimi is the name of an upscale boutique that has outgrown the building it has been located in for the last two decades.Its owners want to know how its customers will react to a move and if the addition of new product lines will make the new location more attractive to its loyal customers.The store's owners have surveyed several of their customers to gauge their reaction to various potential locations and changes in product lines.The survey results are an example of which type of data?
A)primary
B)secondary
C)dichotomous
D)observation

Question

Quizplus · Accepted Answer

Information that is collected for the first time for the purpose of solving a particular problem under investigation is called primary data.

Mel and Mimi Is the Name of an Upscale Boutique