When marketing researchers for Mars Candy wanted to know whether consumers would recommend a new sugar-free chocolate to friends, they used a question with five possible answers ranging from "Most Likely" to "Least Likely" and asked that the respondent choose one. This is an example of which of the following type of question?
A)open-ended
B)dichotomous response
C)sampling frame
D)scaled-response

Question

Quizplus · Accepted Answer

The question with five possible answers ranging from "Most Likely" to "Least Likely" is an example of a scaled-response question. Scaled-response questions provide respondents with a range of options to choose from, allowing researchers to gather quantitative data that can be analyzed through statistical methods.

When Marketing Researchers for Mars Candy Wanted to Know Whether