A research company was hired to determine the emotional drivers behind lipstick use.(The results were to be used to create new products. )It conducted a study of 40 women living throughout Canada and ranging in age from 19 to 55.Researchers spent 12 to 15 hours with each subject in an attempt to discover what's working in their lives,what isn't,where they want to be,what they want to do,and what they might want or need in order to live a full life.Which type of research would be used?
A)experimental
B)dichotomous
C)ethnographic
D)open ended

Question

Quizplus · Accepted Answer

Ethnographic research is the study of human behaviour in its natural context.

A Research Company Was Hired to Determine the Emotional Drivers