Colgate-Palmolive benefited from research providing interesting information on the state of toothbrushes and brushing habits. Which type of research did the company use to watch consumers in their homes brushing their teeth?
A)experiment
B)dichotomous
C)ethnographic
D)survey

Question

Quizplus · Accepted Answer

The type of research that Colgate-Palmolive used is ethnographic. Ethnographic research involves observing and studying people in their natural environment to gain insights into their behaviors, attitudes, and beliefs. In this case, Colgate-Palmolive observed consumers in their homes while they were brushing their teeth to gain knowledge about brushing habits and toothbrush usage.

Colgate-Palmolive Benefited from Research Providing Interesting Information on the State