Which of the following best describes nonprobability samples?
A)require more expensive marketing research than probability sampling
B)include any sample in which little is done to obtain a representative cross-section of the population
C)must be, by definition, representative of the population
D)often start out with random numbers to ensure selection of subjects is truly random

Question

Quizplus · Accepted Answer

Nonprobability samples include any sample in which little is done to obtain a representative cross-section of the population, making them less reliable than probability samples. They may be easier and less expensive to conduct, but the results cannot be generalized to the entire population.

Which of the Following Best Describes Nonprobability Samples