When the Bombay Company, a retailer of upscale furnishings, first opened its e-commerce site, it drew a number of lookers but few buyers. The company's recognition that a problem existed with its website is the first step in the marketing research process.

Question

Quizplus · Accepted Answer

Recognizing a problem or opportunity is the first step in the marketing research process.

When the Bombay Company, a Retailer of Upscale Furnishings, First